In honor of the Knoxville Horror Film Fest’s preview kick-off tomorrow, I will be dedicating this post to everything that went into the design of this years poster. I was fortunate to be able to participate in this event, and was really excited to get started on the design. My husband and I met with Knoxville Horror Film Fest organizer, William Mahaffey, and wanted to work together to design the poster for this years festival. After several rough sketches of different ideas, we finally decided on a direction to go towards. I created a few quick roughs to figure out my composition and get a general idea of what I wanted my type to look like.